In 2016, I began working as an independent contractor for Sniff & Barkens, a dog-lifestyle brand. I created videos for their Facebook page by editing footage submitted by followers and influencers. In 2017, the company decided to re-brand, I was brought on part-time, and I assisted in the designing of a brand new graphics package to help expand the brand's social media message on Instagram. In 2018, the company was sold, and I assisted in tweaking the branding again. After I left the company in 2019, it changed ownership again and now sells CBD products for pets.
During my time with the company, my responsibilities included: correcting submitted footage to look better on social media (color correction, stabilization, re-sizing, etc), adding in motion graphics to emphasize emotion (emojis, stickers, effects, etc), and animating secondary text for certain videos. During both re-brands, I created a full template that featured brand idents, custom lower-third animations, and a brand sting for the outro. I also occasionally edited short native advertisements for comapnies like Purina, 1-800 Flowers, and Bissel.